The Oscar and Emmy Award-winning actress turned filmmaker has extended her partnership with luxury automaker Cadillac for its latest campaign, shot by Dee Rees.

Regina King made her way to the Oscar stage in 2019, accepting a best-supporting actress trophy for her work in If Beale Street Could Talk. Earlier this year, she returned to the big show to present an Oscar (to Brad Pitt) while also being featured during a commercial break courtesy of Cadillac to introduce the 2021 Cadillac Escalade and automaker’s “Make Your Way” campaign.

At the time, she said that she felt a real connection to Cadillac because, to her, it always represented success and “swagger.” That connection is continuing: Cadillac announced today that it has extended its partnership with King to serve as its new brand ambassador to help bring forth the newest Escalade and front its “Never Stop Arriving” campaign.

Launching in October, King collaborated with director Dee Rees and Oscar-nominated cinematographer Rachel Morrison on the campaign, said to reflect themes of bravery, resiliency and overcoming obstacles. News of the partnership is the latest bump of good business for King who just picked up yet another Emmy, this time for her work on HBO’s Watchmen. That followed the unveiling of her directorial debut One Night in Miami which was subsequently acquired by Amazon for distribution.

“This is a new era for Cadillac — fearless, innovative and one where we never stop pushing boundaries, and Regina King reflects all those facets and so much more” said Melissa Grady, Cadillac chief marketing officer. “King’s unique ability to defy convention and look toward the future are how we approach the opportunities ahead of us at Cadillac.”

For her part, King opened up to The Hollywood Reporter about how she approaches opportunities like the one with Cadillac, why she texted Emmys producer Reginald Hudlin after the show and how she’s processing the latest Breonna Taylor news.

Read the full interview in our press library.

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